Privacy policy
How we handle personal information on the Ardela marketing site and when you get in touch.
Ardela Limited (“Ardela”, “we”, “us”, or “our”) operates the public website at https://www.ardela.ai (the “Site”). This policy explains how we collect, use, and protect personal information when you visit the Site or contact us. The Ardela product application at app.ardela.ai may be covered by additional workspace terms and privacy notices presented at sign-up or in-product.
Ardela Limited is registered in England and Wales under company number 17393542. Its registered office is Ardela Limited Birmingham Office 1, Izabella House, 24–26 Regent Place, Birmingham, United Kingdom, B1 3NJ.
Information we collect
Information you provide
When you contact us, request a demo, or submit a form, you may provide:
- Name and work email address
- Firm or organisation name
- Message contents and any other details you choose to share
Information collected automatically
When you visit the Site we may collect technical data such as IP address, browser type, device information, referring pages, and pages viewed. This may be collected through cookies or similar technologies, including analytics tags configured in our tag manager in production.
How we use information
We use personal information to:
- Respond to inquiries, demos, and support requests
- Operate, secure, and improve the Site
- Understand aggregate traffic and content performance
- Send updates you have asked for (you can opt out at any time)
- Meet legal obligations
Legal bases (UK GDPR)
Where UK GDPR applies, we process personal data on the basis of legitimate interests (operating and improving the Site, responding to business enquiries), consent where required for optional cookies or marketing, and legal obligation where applicable.
Sharing
We may share information with service providers who help us host the Site, deliver email, or run analytics, under contracts that restrict how they use your data. We do not sell your personal information.
International transfers
Some providers may process data outside the UK. Where required, we use appropriate safeguards such as the UK International Data Transfer Agreement or equivalent mechanisms.
Retention
We keep personal information only as long as needed for the purposes described above, including to respond to enquiries and meet legal requirements. When no longer needed, we delete or anonymise it.
Your rights
If you are in the UK or EEA, you may have rights to access, rectify, erase, restrict, or object to certain processing, and to data portability. To exercise these rights, contact hello@ardela.ai. You may also complain to the Information Commissioner’s Office (ICO).
Children
The Site is not intended for individuals under 16. We do not knowingly collect personal information from children.
Changes
We may update this policy from time to time. The “Last updated” date reflects the latest revision. Continued use of the Site after changes means you acknowledge the updated policy.
Contact
Questions about this privacy policy: hello@ardela.ai. See also our terms & conditions.